Nice to Meet You
We're WhimsyBuilt
A creative web design studio building websites, brands, and templates with craft and purpose.
Building Ventures That Matter
Whimsybuilt LLC is a creative web design studio co-founded by Eva Marie Cole and Edward "EJ" Gall. We build custom websites, brands, and digital experiences for people who care about craft.
Based in New York, we combine creative vision with technical execution to build things worth building. From a civic education platform encouraging people to protect democracy and think beyond party lines, to a whole food recipe site with a custom shopping list generator — everything we do has a purpose beyond filling a market gap.
We also offer custom web design, branding, and UX consulting for clients who share our commitment to quality and craft. Every project we take on — whether it's our own work or a client's vision — gets the same attention to detail and the same UX-first approach.
Eva Marie Cole
Co-Founder & Creative Developer
The creative and technical force behind WhimsyBuilt. Eva handles design, development, branding, and day-to-day operations. With a background spanning three decades as a purchasing agent, a degree in business administration, graduate studies in fine art photography, and self-taught programming since the 1980s — she brings an unconventional, buyer-side perspective to every project she builds.
Edward "EJ" Gall
Co-Founder & Client Partner
EJ brings a marketing perspective and strategic eye to WhimsyBuilt. As co-founder and client partner, he serves as a sounding board for brand direction and is the friendly first point of contact for new client relationships.
What We Believe
Our Philosophy
Purpose Before Profit
Every venture we build has a mission at its core. We don't launch something unless it exists to help people — not just to generate revenue.
Users First
Whether it's a website, a product, or an experience — every decision starts with the question: how does this serve real people?
Craft Over Shortcuts
We'd rather take the time to do it right than rush to do it fast. Quality is never an accident — it's the result of intention and attention to detail.
Expertise
Skills & Tools
Together, we bring a diverse skill set that spans creative direction, technical development, business strategy, and marketing. This allows us to take client projects from concept through execution with confidence.
Creative & Technical
- WordPress Theme & Plugin Development
- PHP / MySQL / JavaScript
- Graphic Design & Brand Identity
- UI/UX Design
- WooCommerce
- Photography
Business & Strategy
- Venture Development
- Brand Strategy & Marketing
- Purchasing & Vendor Relations
- Content Strategy
- Project Management
- Business Administration
Beyond Work
A Few Fun Facts
We're mission-driven — every project exists to help people, not just turn a profit
We run Eat Real Again — a free recipe site with a custom shopping list generator to help people eat real food
Based in Jamestown, NY — available for remote projects worldwide
Fueled by coffee, creativity, and an obsession with getting details right
Let's Build Something Together
Whether you have a project in mind or just want to say hello — we'd love to hear from you.
