Nice to Meet You

We're WhimsyBuilt

A creative web design studio building websites, brands, and templates with craft and purpose.

Building Ventures That Matter

Whimsybuilt LLC is a creative web design studio co-founded by Eva Marie Cole and Edward "EJ" Gall. We build custom websites, brands, and digital experiences for people who care about craft.

Based in New York, we combine creative vision with technical execution to build things worth building. From a civic education platform encouraging people to protect democracy and think beyond party lines, to a whole food recipe site with a custom shopping list generator — everything we do has a purpose beyond filling a market gap.

We also offer custom web design, branding, and UX consulting for clients who share our commitment to quality and craft. Every project we take on — whether it's our own work or a client's vision — gets the same attention to detail and the same UX-first approach.

EM

Eva Marie Cole

Co-Founder & Creative Developer

The creative and technical force behind WhimsyBuilt. Eva handles design, development, branding, and day-to-day operations. With a background spanning three decades as a purchasing agent, a degree in business administration, graduate studies in fine art photography, and self-taught programming since the 1980s — she brings an unconventional, buyer-side perspective to every project she builds.

EJ

Edward "EJ" Gall

Co-Founder & Client Partner

EJ brings a marketing perspective and strategic eye to WhimsyBuilt. As co-founder and client partner, he serves as a sounding board for brand direction and is the friendly first point of contact for new client relationships.

Our Philosophy

Purpose Before Profit

Every venture we build has a mission at its core. We don't launch something unless it exists to help people — not just to generate revenue.

Users First

Whether it's a website, a product, or an experience — every decision starts with the question: how does this serve real people?

Craft Over Shortcuts

We'd rather take the time to do it right than rush to do it fast. Quality is never an accident — it's the result of intention and attention to detail.

Skills & Tools

Together, we bring a diverse skill set that spans creative direction, technical development, business strategy, and marketing. This allows us to take client projects from concept through execution with confidence.

Creative & Technical

  • WordPress Theme & Plugin Development
  • PHP / MySQL / JavaScript
  • Graphic Design & Brand Identity
  • UI/UX Design
  • WooCommerce
  • Photography

Business & Strategy

  • Venture Development
  • Brand Strategy & Marketing
  • Purchasing & Vendor Relations
  • Content Strategy
  • Project Management
  • Business Administration

A Few Fun Facts

🎯

We're mission-driven — every project exists to help people, not just turn a profit

🥦

We run Eat Real Again — a free recipe site with a custom shopping list generator to help people eat real food

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Based in Jamestown, NY — available for remote projects worldwide

☕

Fueled by coffee, creativity, and an obsession with getting details right

Let's Build Something Together

Whether you have a project in mind or just want to say hello — we'd love to hear from you.