Brand Assets
Brand Guidelines
Logo usage, colors, typography, and downloadable assets.
Logo
The WhimsyBuilt logo consists of an abstract W mark and wordmark. Use them consistently to maintain brand recognition.
Primary Logo (Horizontal)
Use on dark backgrounds
Primary Logo (Horizontal)
Use on light backgrounds
✓ Do
- Maintain clear space around the logo
- Use the logo at appropriate sizes
- Use approved color variations
- Keep proportions when scaling
✗ Don't
- Stretch or distort the logo
- Change the logo colors
- Add effects like shadows or gradients
- Place on busy backgrounds
Color Palette
Our color palette balances professionalism with warmth and energy.
Primary Blue
#005eef
RGB: 0, 94, 239
Deep Blue
#001e49
RGB: 0, 30, 73
Primary Orange
#ff5917
RGB: 255, 89, 23
Secondary Orange
#ff6833
RGB: 255, 104, 51
Accent Yellow
#ffcc12
RGB: 255, 204, 18
Charcoal
#191919
RGB: 25, 25, 25
Typography
Our type system uses two logo fonts for the wordmark and two complementary Google Fonts for the website.
Funtastic
Logo wordmark — "whimsy" portion
whimsy — playful, rounded, full of personality
Nunito Black
Logo wordmark — "built" portion
built — chunky, solid, constructed
Montserrat
Headings, Navigation, Buttons
The quick brown fox jumps over the lazy dog.
Raleway
Body Text, Paragraphs
The quick brown fox jumps over the lazy dog. Pack my box with five dozen liquor jugs.
Sample Download
See what a professional brand guidelines document looks like — this is an example of what I deliver to clients.
WhimsyBuilt Brand Guidelines
A complete brand guidelines document showcasing logo usage, color palette, typography, and design principles.
Download Sample PDFInterested in a brand guidelines package for your business? Let's talk!